What Are Crocs Core Competencies - 1448 Words

My fellow students and I were asked to answer four questions related to the Stanford Graduate School of Business Case: GS-57. The Case title â€Å"CROCS (A): REVOLUTIONIZING AN INDUSTRY’S SUPPLY CHAIN MODEL FOR COMPETITIVE ADVANTAGE† presents how the Crocs Company changed the footwear industry. The following is the questions and answers relative to this assignment. 1. What are Croc’s core competencies? Investopedia defines core competencies as â€Å"the main strengths or strategic advantages of a business.† Furthermore Investopedia describes core competencies as â€Å"the combination of pooled knowledge and technical capacities allowing a business to be competitive in the marketplace.† (Investopedia 2014). Considering these definitions, the following are Croc’s core competencies: †¢ owning the proprietary inexpensive resin â€Å"croslite†, giving crocs their unique properties including unmatched comfort; †¢ vertically integrated compounding, manufacturing, warehousing and distribution; †¢ ability to partner with universities, Disney, etc.; †¢ global high-growth business model; †¢ global brand recognition, presence and strength; †¢ brand extensions; †¢ flexible, retailer focused supply chain system enabling Crocs to support a boarder retail base than competitors; †¢ global planning capabilities and ability to assess or forecast global demand; †¢ global production capacity; †¢ and innovation. 2. How should Crocs exploit these competencies in the future? Make a clear analysis of options,Show MoreRelatedCrocs Case Study1351 Words   |  6 Pagesmillion in 2003 to $355 million in 2006. What are Croc’s core competencies? Core competencies are the main strengths or strategic advantages of a business, including the combination of pooled knowledge and technical capacities that allow a business to be competitive in the marketplace. A company s core competencies are difficult for competitors to replicate, allowing the company to differentiate itself (Core Competencies, n.d.). Croc’s core competencies include a combination of maintaining grassRead MoreThe, Inc, The World Leader Of Innovative Casual Footwear1481 Words   |  6 Pages Crocs, INC is a world leader in innovative casual footwear. The key product differentiator that Croc’s offers is their use of â€Å"Croslite† material, a revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking, slip and odor-resistant qualities that Crocs consumers know and love. Founded by Scott Seamans, Lyndon Duke Hanson, and George Boedecker, Jr, Crocs was the product that resulted from a sailing trip in the Caribbean and their need for a shoe thatRead MoreThe Success Of Its Core Competencies3720 Words   |  15 Pagessuccess of Crocs through its core competencies and the analysis of our recommendations. Crocs has been a phenomenal success and there are two reasons that can be attributed to this—our Croslite technology and supply chain. By using different marketing theories such as Porter’s 5 forces and the marketing mix theories, we have uncovered the reasons why Crocs have decided to invest in these strategies. The recommendations raised in this report are aimed to utilise the core competency raised above and exploitRead MoreCrocs Case Study2682 Words   |  11 Pagesdistribution of the shoes occurred through Crocs outsourcing over the U.S (Marks et al, 2011, para. 6, 10). The next edition of the supply chain is where Crocs took the first steps to vertically integrate their supply chain and developed two core competencies. In 2004, when Robert Snyder from Flextronics joined Crocs, Finproject became company owned, under the new name of â€Å"Foam Creations.† Now, Crocs owned the manufacturing of their product and the proprietary croslite resin that comprised theirRead MoreCrocs Marketing Plan14993 Words   |  60 Pages2009 and will cover the period until December 2012. In the short term, changes in Crocs’ brand portfolio and new footwear products should attract new segments and increase the target market. Rather than entering new markets, Crocs should stick to its core business of creating quality footwear and use its Croslite material for the new types of footwear. A new fresh and cool brand called Gators will carry sneakers, athletic shoes and casual shoes to attract the teenager segment. Further reorganizing will